

What, why, where did we do? We started the campaign launching, right in the season of nut harvest in which the child workers mostly were being used. While trying to release the issue to the public in national media and big cities (With Megaboards, Billboards, press releases, posters and flyers); we implemented an inclusive communication strategy in the harvest regions like Ordu and Düzce (With camping area dressings, posters, flyers, cloth banners). And we preferred to make these by using a colorful and enjoyable language likely the inner world of children’s, instead of the usual pessimist and agitating style of social campaigns.