

What, why, where did we do? For a new restaurant which would offer service in Italian cuisine, we chose the name ‘Vincotto’, the ancestor of balsamic vinegar, meant cooked wine. Then we created a corporate identity referring to its meaning, its Italian identity and the heritage of the former restaurant named ‘La Cucina’ from which it took over the shop. And under this roof; we made various applications from its menus to wet wipes and toilet icons.